Campaign resources
Download campaign resources from the toolkit to use on your website or social media to help promote the ‘Ready to Pass?’ campaign.
‘Ready to Pass?’ checklist
| Preview | Checklist |
|---|---|
 | ‘Ready to Pass? checklist (colour)’ (PDF, 48KB) |
 | ‘Ready to Pass? checklist (black and white)’ (PDF, 36KB) |
 | ‘Ready to Pass? checklist (light background)’ (PDF, 42KB) |
Logo
| Preview | Assets |
|---|---|
 | Ready to Pass? logo – left-aligned (PNG, 39KB) |
 | Ready to Pass? logo – one-line (PNG, 27KB) |
Campaign videos and images for social media
You can download these videos and then upload them to your social media channels.
Animated videos
Each zip file contains 3 videos of different sizes with the same message. The sizes are:
- tall (1080 x 1920 pixels) – ideal for Facebook or Instagram reels
- square (1080 x 1080 pixels) – ideal for posting to your feed
- widescreen (1920 x 1080 pixels) ideal for running on larger screens
The videos are in the MP4 file format.
The table shows suggested wording and hashtags to use when posting.
| Preview (1080 x 1080 pixel version shown) | Asset and suggested text to use when posting |
|---|---|
 | Driving skills – animated videos (ZIP, 15.2MB) When you learn to drive, you’ll be learning and practising 27 important driving skills that you’ll need for a lifetime of safe driving. The 27 skills are split into 8 groups. Find out more at www.gov.uk/ready-to-pass or search ‘Ready to Pass’ online. #ReadyToPass #DrivingTest |
 | Private practice with family or friends – animated videos (ZIP, 14.6MB) When your driving instructor agrees you’re ready, take private practice with family or friends between your driving lessons if you can. People who do this are 50% more likely to pass their driving test. Find out more at www.gov.uk/ready-to-pass or search ‘Ready to Pass’ online. #ReadyToPass #DrivingTest |
 | Mock driving tests – animated videos (ZIP, 5.1MB) When your driving instructor agrees you’re ready, have a realistic mock test. People who do this are 40% more likely to pass their driving test. Find out more at www.gov.uk/ready-to-pass or search ‘Ready to Pass’ online. #ReadyToPass #DrivingTest |
 | Managing nerves – animated videos (ZIP, 15.2MB) Nervousness is a natural reaction to tests and exams, and there are things you can do to help. Find out more at www.gov.uk/ready-to-pass or search ‘Ready to Pass’ online. #ReadyToPass #DrivingTest |
‘People’ videos and images for social media
Each zip file contains one video and one image. The sizes are:
- tall video (1080 x 1920 pixels) – ideal for Facebook or Instagram reels
- tall image (1080 x 1920 pixels) – ideal for Facebook or Instagram stories
The videos are in the MP4 file format.
The table shows suggested wording and hashtags to use when posting the asset.
| Preview | Asset and suggested text to use when posting |
|---|---|
 | Driving skills – video and image (ZIP, 7.4MB) There are 27 driving skills to learn. Have you learned all these skills? Learn and practise the 27 driving skills to pass your driving test and be safe driver. Find out more at www.gov.uk/ready-to-pass or search ‘Ready to Pass’ online. #ReadyToPass #DrivingTest |
 | Private practice with family or friends – video and image (ZIP, 11.5MB) Practice makes perfect… Private practice with family or friends between lessons helps. It makes you 50% more likely to pass the driving test. Find out more at www.gov.uk/ready-to-pass or search ‘Ready to Pass’ online. #ReadyToPass #DrivingTest |
 | Mock tests – video and image (ZIP, 8.9MB) Take a mock driving test to boost your test readiness. When your driving instructor says you’re ready, do a mock test. People who do this are 40% more likely to pass their test. Find out more at www.gov.uk/ready-to-pass or search ‘Ready to Pass’ online. #ReadyToPass #DrivingTest |
 | Managing nerves – video and image (ZIP, 8.7MB) Got driving test nerves? It’s natural to be nervous when you take your driving test. Check these things you can do to help to drive to success on the day. Find out more at www.gov.uk/ready-to-pass or search ‘Ready to Pass’ online. #ReadyToPass #DrivingTest |
Images for websites
You can download images to use on your website to promote the ‘Ready to Pass?’ campaign.
Each zip file contains 5 images of different sizes with the same message. The sizes are:
- 160 x 600 pixels
- 300 x 250 pixels
- 300 x 600 pixels
- 728 x 90 pixels
- 970 x 250 pixels
| Preview (300 x 250 pixel example shown) | Asset and suggested text to use when posting the graphic |
|---|---|
 | Driving skills – website images (ZIP, 349KB) The images say ‘Have you learned all 27 skills you need to pass your driving test?’ When using these images, hyperlink them to https://readytopass.campaign.gov.uk/driving-skills/ |
 | Managing nerves – website images (ZIP, 484KB) The images say ‘Tip tips for managing driving test nerves’. When using these images, hyperlink them to https://readytopass.campaign.gov.uk/driving-test-nerves/ |
 | Mock driving tests – website images (ZIP, 443KB) The images say ‘You’re 40% more likely to pass your driving test if you’ve done a mock test’. When using these images, hyperlink them to https://readytopass.campaign.gov.uk/mock-driving-tests/ |
 | Helping a learner driver – website images (ZIP, 425KB) The images say ‘Supervising somone learning to drive? Check the rules and our tips to stay safe.’ When using these images, hyperlink them to https://readytopass.campaign.gov.uk/helping-learner-driver/ |
Colour palette
Yellow R:255, G:213, B:0, Hex: #FFD600
Black R:29, G:29, B:27, Hex: #1D1D1B
Contact us
Email ready.to.pass@dvsa.gov.uk if you have any questions or feedback about the assets in the toolkit.
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